HAILEY HO SANG
SELECTED WORK
PLAYGROUND
ABOUT
RESUME
BASED IN NYC
New York Public Library
2025 | UI REDESIGN
Reimagine the traditional library experience to better reflect the rich culture of NYC and the brand’s mission to inspire learning and strengthen communities.
UX Research
DESIGN SYSTEMS
Digital Product
2024 | PRODUCT DESIGN
La Roche Posay
UI DESIGN
DESIGN SYSTEM
ART DIRECTION
2024 | DYNAMIC BRANDING
TD Bank
Reposition TD Bank through a dynamic branding system that reinforces approachability, sustainability, and a clear path to long-term financial growth.
BRAND STRATEGY
USER RESEARCH
Knowt Feature
Introduce a visual, gamified study system that reduces planning anxiety and optimizes routines. Designed to connect student growth with Knowt.
UX RESEARCH
MOTION GRAPHICS
EMAIL
LINKEDIN
Hailey Ho Sang © 2025