Hi there! I'm Hailey Ho Sang, a digital designer inspired by the beauty and friction of the everyday.

BASED IN NYC

New York Public Library

2025 | UI REDESIGN

Reimagine the traditional library experience to better reflect the rich culture of NYC and the brand’s mission to inspire learning and strengthen communities.

UX Research

DESIGN SYSTEMS

Digital Product

2024 | PRODUCT DESIGN

La Roche Posay

Reimagine the traditional library experience to better reflect the rich culture of NYC and the brand’s mission to inspire learning and strengthen communities.

UI DESIGN

DESIGN SYSTEM

ART DIRECTION

2024 | DYNAMIC BRANDING

TD Bank

Reposition TD Bank through a dynamic branding system that reinforces approachability, sustainability, and a clear path to long-term financial growth.

BRAND STRATEGY

USER RESEARCH

ART DIRECTION

Knowt Feature

2024 | PRODUCT DESIGN

Introduce a visual, gamified study system that reduces planning anxiety and optimizes routines. Designed to connect student growth with Knowt.

UX RESEARCH

MOTION GRAPHICS

Digital Product

RESUME