2025 | UI REDESIGN
Digital Product
UX Research
UI REDESIGN
ROLE
UX/UI Design
Art Direction
Motion Graphics
Case Study
TEAM
Hailey Ho Sang
Yoonseo Jeong
Michelle Kong
Liya Yan
TOOLS
Adobe CC
After Effects
Figma
Miro
DURATION
15 Weeks
PROBLEM
The New York Public Library lacks an accessible, streamlined, and personalized platform, making it challenging for users to navigate its vast, diverse content.
SOLUTION
By incorporating playful compositions, intentional visual language, and personalized tools, we can create a platform that reflects the NYPL’s mission of inspiring lifelong learning and strengthening communities.
CASE STUDY
UX RESEARCH
INSIGHT
WHY NYPL?
The NYPL app provided an opportunity to transform the traditional library experience by elevating how users engage with digital and physical tools.
OUR APPROACH
We conducted market and app research, developed user personas to represent the focal audience, and organized empathy interviews to highlight user pain points.
USER PERSONAS
Family Centric
Nathan Parker | 35 yrs. old
“I struggle finding personalized recommendations that help with efficient planning and community engagement.”
How might we make the time spent planning and scheduling an enriching experience?
EVENT SPHERE
Innovative Educator
Jamie Williams | 28 yrs. old
“I need a simple way to organize resources I’ve found and quick access for when I need to share or utilize them.”
How might we create a system to place found references for seamless transitions of information?
RESEARCH HUB
Inspired Researcher
Liam Bennett | 30 yrs. old
“My career benefits from networking, so I need access to a tool that provides opportunity to build academic connections.
How might we create an engaging environment where users can collaborate effectively without having to sift through excessive information?
PEER SOCIETY
WIREFRAMES
USER TESTING INSIGHT
EVENT SPHERE
Complex navigation led to addition of category/subcategory section to readily help guide user flow.
RESEARCH HUB
Ambiguous labeling in the menu led to restructure of information architecture and intuitive labeling.
PEER SOCIETY
Disconnect from the broader NYPL community led to integration of personalized community highlights.
STRATEGY
FEATURE 01
Event Sphere
Personalized dashboard where users can search, plan, and edit events and connect with their local community.
FEATURE 02
Research Hub
Centralized saving option allows users to download, organize, and share content from affiliated external databases directly through Research Hub, keeping all content in one organized space.
FEATURE 03
Peer Society
Personalized dashboard where users can search, plan, and edit events and connect with their local community.
DESIGN SYSTEM
KEY TAKEAWAYS
REDEFINING THE LIBRARY EXPERIENCE
CONTEXT & UX WRITING
Understanding the importance of a clear, concise, and universal language played a vital role in the development of the new features and re-designing the NYPL app.
PROCESS & RELFECTION
Feedback informed countless rounds of revisions, ensuring a clear understanding of the user to create targeted solutions.
IMPACT
EVENT SPHERE
Increase in event sign-ups and participation
Rise in return visits to physical NYPL locations.
RESEARCH HUB
Return rate/average time spent in Research Hub
Increase in users in work settings, schools, etc.
PEER SOCIETY
Average engagement rate (including likes, comments, shares)
Increased media coverage