2025 | PRODUCT DESIGN
UX RESEARCH
MOTION GRAPHICS
DIGITAL PRODUCT
ROLE
UX Research
Motion Graphics
TEAM
Hailey Ho Sang
TOOLS
Adobe CC
Figma
DURATION
8 Weeks
Knowt is an educational technology tool that uses artificial intelligence (AI) to help students and teachers study and create personalized materials.
PROBLEM
Study tools often feel disengaging, generic, and repetitive. High school students report feeling overwhelmed and confused as to what to prioritize, leading to anxiety and fear of failure.
SOLUTION
The new feature, Kai's Study Quest, transforms students’ studying habits, using visual tools and gamification to relieve planning anxiety. By optimizing routines and providing visual motivators, students will associate their growth with Knowt.
COMPETITOR'S ANALYSIS
Visual Strength
Combines interactive study modes with collaborative sharing and teacher-guided games, while tracking users’ progress to pinpoint challenging material, offering multilingual audio and AI-powered explanations to deepen overall understanding of material.
Visual Strength
Allowsusers learn at their own pace through personalized lessons woven into a character-driven storyline, with Gen-Z–styled notifications, global leaderboards and quests, and a game-like system of hearts, points, and rewards.
Visual Strength
Centers on robust AP exam preparation with a wide range of guides from high school to college courses, a popular “cram mode” for quick studying, subject-specific glossaries, and a student-driven community.
USER INSIGHT
PRIMARY TARGET AUDIENCE
HIGH SCHOOL STUDENTS
High school students often think studying is boring and are easily distracted by other, more exciting activities.
SECONDARY TARGET AUDIENCE
OPEN LEARNERS
Those who are seeking resources to enhance their knowledge in their field/subject of interest need tools that stand out.
KEY TAKEAWAYS
USER RESEARCH
VISUAL LANGUAGE
Understanding the importance of an accessible, unique, and fun visual language that enhances the user's overall experience and supports the brand's mission of encouraging learning.
PROCESS & REFLECTION
Stepping into the opportunity of gamified design, this feature translates a seemingly boring activity that many learners dread into a fun activity that promotes routine, healthy competition, and community.
IMPACT
COFNIDENCE & ORGANIZATION
Percentage of users consistently following their study schedule
Number of courses or tasks planned/completed within app
STUDY BEHAVIOR
Average daily or weekly study sessions completed per user
Reduction in missed or overdue tasks tracked by the platform
MOTIVATION & ENGAGEMENT
Increase in motivation to complete tasks/app usage
Higher day-to-day engagement through rewards